Meet the Founders
The team behind lifeStylistic
Matt Sokolowski
Chief Executive Officer
Co-Founder
A serial entrepreneur with a knack for turning bold ideas into thriving businesses. Matt founded bullVision in 2004 — an award-winning brand management firm whose multi-year clients included Microsoft, Verizon, Costco, and Allstate. His deep experience in the tradeshow and events industry, including work with Reed Exhibitions, gave him firsthand insight into the operational chaos organizations face when managing logistics, audiences, and revenue at scale. From 2008–2012 he simultaneously co-founded and served as COO of Accru Wine, a direct-to-consumer technology platform serving wineries from the Pacific Northwest to Italy. A Skidmore College graduate (B.S., Interaction Design) and former NCAA lacrosse player with a Liberty League Rookie of the Year nomination, Matt brings the same competitive drive and creative vision to lifeStylistic.
James Traynor
Chief Revenue Officer
Co-Founder
James began his career in banking before discovering his calling in the sport surfacing industry, where he has spent the last two decades building and leading high-performance sales organizations that consistently exceed expectations. With a B.S. in Technical Management from DeVry University and hands-on project management experience on initiatives ranging from $100,000 to multi-million dollar contracts, he combines strategic vision with operational know-how. Born and raised in the Pacific Northwest, James now calls Bend, Oregon home, where he serves as a board member for Bend FC Futbol Club — a reflection of his lifelong commitment to community athletics and youth development. At lifeStylistic, he channels that same partnership-driven mindset into forging the strategic relationships that fuel platform growth.
Joe Traynor
Chief Operations Officer
Co-Founder
Joe is an operations-first leader with a broad background in design and manufacturing. A University of Washington graduate (B.A., Interdisciplinary Visual Arts), he built his career in the building envelope industry — specializing in storefront, curtainwall, and window and door applications — where he honed the process-driven discipline that defines his leadership style. From production floor logistics to cabinet and furniture manufacturing, Joe understands how to streamline complex workflows and keep cross-functional teams aligned. As COO of lifeStylistic, he oversees organizational processes and logistics from the top down, ensuring that the technology and the people powering it operate with precision and purpose.
Bobby Brewster
The Wolf
Co-Founder